I have made 8 advertisements and bid the same amount on each. These three were the best advertisements all coming in at around CTR 0.5% which is still horrible but my best so far. As you can see they all had the same type of theme. I have tried different tweaks that I thought would maybe make it better but kept getting a lower CTR. I would like to know which one you would most likely click on and then explain what I might do to improve my CTR to at least 1%-1.5%. All feedback is appreciated!
Blurring the background does NOT make your ad look professional. Take a couple hours to learn how to use Blender (it’s free) and make some high quality renders. That won’t be sufficient but that’s the first step to take here. Or pay someone to do it for you.
First impressions: not appealing, lazily made, inconsistent, and hard to read.
Comments: I don’t have any incline to play that game, it looks low quality.
The feedback I’m giving you is not to shoot you down but there are so many things wrong with the ads.
Inconsistency
There are 3D and 2D parts, and the images don’t follow a set theme. For example, the character, the silhouette, and the “Gunman Beta Access” logo have no consistency between them.
The colour scheme isn’t really appealing, you should try using Canvas Colour Wheel to use proper colours that go well with each other. So far, the colours have no relationship with the game or other colours whatsoever.
Clarity
The message is really unclear, visually and mentally. The text isn’t contrasted enough and I can barely see the small text that’s on the ads. The text also doesn’t say what kind of game it is, there are these random images that bring different messages: jailbreak like game, survival game, or some kind of tower defense?
Hopefully this will help you you make your next ads!
