Feedback on my Elevator game (with stats)

Hello, I’m currently working on an elevator game. So far there are around 20 maps. I’ve tested out sponsoring with regular sponsors and also search ads. With regular sponsoring I noticed the average playtime is around 6-8 minutes, with search ads it’s around 3-4 minutes which is significantly worse. Also, my D1 retention isn’t that good being around 1% so I need to figure out a way to fix that.

I would love to hear feedback on what I could do to improve the game and to increase retention and playtime.

Here is the link: Elevator RNG

Here are some stats:
(note that the abnormally high ones are outliers due to lack of players)





I played your game and I feel confident enough to say that it needs a lot of work if you want it to succeed.

When I first joined, I was instantly confused about where to go. The lobby is cluttered and the layout is a bit odd. The shop, which is located in the lobby, needs be to revamped. Players shouldn’t have to use buttons to purchase in-game items. You should add some shelves in the shop and put the items that players can buy on them… like this:

The UI also could be improved. It honestly looks cheap.

In addition, the “Kill All” and “Spawn NPC” buttons seem out-of-place. I’d move them to the game pass shop.

When I finally figured out how to join a round, I was baffled. There was no tutorial and no time to survey my surroundings before I was killed by a monster. On the following floors, I wasn’t sure what to do. There was absolutely no indicator of what I was supposed to be doing. From what I saw though, the floors all seemed generic.

Overall, I’d say your game lacks purpose and doesn’t have a clear objective, therefore, I’m not shocked your game hasn’t been doing too well.

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