Figuring Out My Target Audience

[Astreastela]

I’m working on Super Stela Games 2.

I’m not exactly sure what the final name of the game be because I’m still deciding but I’m making an RPG that is military themed but cuter and lighter to extent that is inspired by Royale High with Angels and Devils, maybe more super natural creatures. It will have unique mechanics of a RPG. That is the basic concept of the game.

This is what the game menu screen looks like:

Here are what the characters look like:
Celeste:

Celestine:

Weapon style:

I’m targeting the age range 9 - 16, basically preteens, young and mid teens.
The primary target gender is girl and the secondary target gender is boy.

So what do players in the 9-16 age demographic tend to have in their game?
I have a strong passion to develop this game over the coronavirus quarantine because I wanted a RPG theme to be unique like sparkles and stuff in Royale High to an extent but with fighting mechanics.

Game link:

Super Stela Games 2 [WIP]

Click battle grounds to try out the weapons.

So any feedback about figuring out my target audience? What do you think about the game design concept? I don’t want to share the whole thing because I don’t want my idea to be completely stolen.

[thegnome88]

I think if you want to find your target audience you should do test sponsors or ads depending on which you prefer and target a separate audience for each and look at the resulting data to find your target audience.

[Astreastela]

That could work but Roblox has no option to advertise the mid age range (age 9-15).
Does the roblox advertise or sponsor system has the option to view clicks by demographic?

[0msh]

you could try 13- and 13+? It includes age 9-15

also you can run separate sponsors but with different targeted gender