Game Advertising 101

Wow, these are some great tips, Rummy!

This is a great help. Thank you so much!

Glad that it helped you out. :smiley: :smiley:

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Iā€™m currently struggling on making an ad that gets above 1% CTR or at least gets close to it.

Those ads above are some of the ones Iā€™ve made and tested with and had small success with.
All 3 get below .50% CTR with 300-500 Robux.
Any ideas on how to improve these? Thanks
(Itā€™s for my clothing group)

Try creating something that might attract a certain audience or playerbase.

Lol this is so true. I can post an ad of a cookie and get 4 cpr then I post an ad thats detailed and I get .5 ctr

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Thanks! This will help for my clickbait ad!

@imnotRummy This tutorial sounds amazing! The only problem is, I have under 500 robux to spare. Do you think it is worth the risk to advertise with that little amount of robux? Thanks in advance!

I come from a performing arts background, so the general form of advertising is a little different in my book. But with that being said, Iā€™ve seen some posts about people needing to know how much robux they need to advertise and such. But personally, it doesnā€™t even matter if you have 100k or just 100 robux. What mostly matters is the quality of your product. If it looks and is doo doo, itā€™s going to do as good as doo doo. If it looks and is amazing, itā€™s most likely to take off just from word of mouth. Great post!

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Sponsors??? Maybeā€¦ Iā€™d personally save up a bit.

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Ok, thanks a lot! Will save up a bit.

500 ROBUX is way too little, I wouldnā€™t advertise with that unless your game is really, really good.

Hello my game has a system where it requires a set amount of players before starting the game, although i have a lot of robux to adversite it i am still concerned that people who join would leave because they cannot play the game since they dont have enough players? what should i do

Thanks for this resource! I have followed methods like this before but really do not see much change in my advertising success. Iā€™m wondering what kind of ads increase CTR? I always get between 0.30-0.75%, and really want to increase this. What types of ads have you found to be more clickable?

Hi @imnotRummy! Thank you for this post, I have read it lots of times to understand how advertising works. I am currently working on my first game, and I have been saving up for it for a few months now as a logo designer.
The game mechanics are similar to My Restaurant from Big Games and Arcade Empire from HD Games. My budget is currently 40K but it is growing quite fast and I believe once we finished developing the game Iā€™ve reached at least 50K and maybe even 60K (Iā€™ve earned 20K since last month). Letā€™s say I am going to advertise 50K as an average amount.
And this is the game icon:


Itā€™s self-made. I am a graphics designer.

What would be the best tactic to advertise knowing there is a new sponsor system that according to many developers, is potentially broken? And could you give me an estimated amount of how much concurrent players it would get me? This will also be my first time I advertise so I have no clue how many concurrent players you can get from a certain amount of Robux.
I would love to hear from you!
Faithfully,
Olizes

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How do you have 100k robux to spend on ads? I have a low budget

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You can increase that by doing commissions, or of course, just buying Robux.

(also sorry about the microbump, was not my intentionā€¦)