My trick was simply imagine the world you like to build, create it, the limits are on your imagination and taste. With this and my team, we were able to make a game getting over 3,000 players at once for a duration of time before it died down. More players will be happy to experience your game if you enjoyed making it, as that allows to make your game the way your ideas came to mind.
For starters, I would just say, don’t focus on the attention. Focus on the experience you had working on the product you produce. This forever changed how I made my games, and that’s how I’ve gotten better over the 2 years experience I’ve had making games on the platform.
Trying to gain players and trying to make a ground breaking game are different things, if you’re looking for robux + players then make a sim or your average roleplay game. I’d suggest you play some indie and less known games in and out of roblox and cop a feel for their style, now I’m not saying to steal but there are plenty of games outside of roblox that are popular and have been brought to roblox which also brought lots of players, robux and recognition to the owner. examples of this are like CS:GO, sky block, murder mystery etc. these are all based off of a real game. This is probably the category you’d wantto be in to gain players and what youw ish