I recently launched a game based at a child audience, the game is a simple would you rather style game with intruiging icons and thumbnails mainly targetted for kids.
However, my issue is that, within the past 2 weeks of launch gamepass and product sales are very low. When sponsored advertisements are ran the game can maintain a CCU of 50-100 for an hour or two then drop lower, sometimes reaching a short peak of 500 CCU. I’m worried if I’m doing anything wrong or if this is something that will evolve overtime as the game progresses.
The game has three gamepasses;
- Omega Sword R$199
- 2X Health R$149
- 2X Gems R$149
These are fairly reasonably priced gamepasses for helpful advantages in-game, however since release I have only made a total of around R$400 from gamepasses and product sales combined. There is also an in-game shop UI where the gamepasses are also advertised and purchasable, my question is, is there anything else I need to do to promote these passes to influence higher sales? Is this normal, and, is it normal for me to be earning more from premium payouts than gamepasses especially with such a wide variety? Any advice would be appreciated, thanks alot.