yesterday, I made two 50k ads in my two games and I got them to reach 350 players in gpu mining tycoon and 450 in pc store simulator, but today they only keep 50 players and 120 respectively, which is a pittance, on the contrary my game advanced launcher tycoon every day reaches more than 300 players without advertising, and I think it is thanks to all the videos uploaded by the youtubers of the game without me doing anything, and I would like to know how to expand that to these two games.
You need to add replayability, give a reason for players to come back to your game. As for tycoons, usually once a player is done they don’t come back to the game unless there are other activities you can do like rebirthing. Another good idea would be daily rewards/streaks.