Hello! First off, congrats on releasing your game. That’s a super exciting achievement.
Your thumbnail doesn’t look bad at all, but it might be the wrong style to grab player attention. I think it’d be best to go with a bit sharper of a look, but the idea behind the thumbnail doesn’t look problematic to me at all.
I joined your game, and before getting to any gameplay, I noticed a couple of things.
Before getting too in-depth, I felt that it was strange that the lobby music was so chill and relaxed, where the music in-round was very horror-focused. I’d recommend either some more interactive sounds in rounds to promote the scary feel without the horror music, or something a bit more in-character for the lobby.
The most important thing I noticed was how the tutorial felt a bit rushed. I don’t mean that it was low effort, but that the tutorial itself felt like it was jumping around a bit too much. I don’t think that the game itself is too hard to play at all, but the tutorial jumped past putting out candles before I even knew that it was a mechanic. I think it’d be wise to improve the tutorial in two key ways:
A) Make it a bit more interactive. Clicking through arrows isn’t too engaging for players to learn how to play the game, so it may make some click off.
B) Make the tutorial a couple more steps and shrink each step. I didn’t understand how to really play by the time the tutorial was over, and I could piece it together somewhat, but I think that the target audience might be averted to putting extra brain power into learning the game.
Funnel-wise, I’m seeing that the largest drop off is actually before getting into a round. Clearly, somewhere between joining and getting into a round, players lose interest or can’t play (if there’s some kind of glitch with the title screen or something). I’m thinking that maybe the tutorial is deterring people or people don’t want to wait until rounds start.
Additionally, I see that some large player losses happen when the switches spawn and when they are killed. Getting killed is an obvious reason for someone without much pre-existing interest to leave the game. The switch spawning, in my eyes, may actually be tied to the game’s tutorial lacking a bit. I think that players might not know what to do with the switches, so it can become overwhelming, making them feel inclined to leave.
Let me know if you agree or disagree with anything I’ve said here. I am obviously not heavily experienced with the game, but I thought I could share my opinions anyways. Let me know what you think!