No, you can’t. However, you can put a sportlight in the model and it will shine. To configure it, you need to go to sportlight and there will be brightness settings, etc.
Try making it Neon, then put a Decal on it and changing the Decal Transparency to affect how much it glows or change the Transparency of the Part itself.
Either that or put a spotlight in parts on each side facing the item you want illuminated and playing with the spotlight ranges and light colour.