Here is my qualified play through rate:
As you can see it’s extremely low and likely stunting the growth of my game.
Here are some of the icons I have used with no success
What kind of thumbnails do you think I need to get my play through rate up?
If the thumbnails aren’t made by you, you need to make your own thumbnails and make it look exactly realistic as these thumbnails. 2nd suggestion would be to improve the gameplay with stuff that people would be interested in and it would attract people. And if these thumbnails are made by you, the thumbnails need I would say slightly or a bit more action, not just this. Thats all I have to help you.
qptr consist of few things, if we focus on those from home recommendations then
go to Acquisition > New User Funnel , choose Acquisition
check the User Impression CTR, do you have 5%+ ?
Details page CTR also very important and relatively easier to change. Strike for 70%+ here.
then we go to Engagement, check New User Session Time and New user first session retention. because after they come in to play, they need to play at least 3 mins to be qualified as QPTR. see in average how long they play for, and if there is abrupt sharp decrease in the beginning of session retention curve. you should also record what the players have done using OnBoarding funnel, to help you cross check when and why they left.
to put things together, suppose even if your Impression CTR is very high (these thumbnails may be very great) 20%, but Details page CTR is low 35% (doesn’t describe the game well or not feel right), and if only 50% pass the 3 mins mark (there are some bugs at the beginning of game or they stuck at some steps). then your QPTR is 3.5% (slightly higher if they don’t go through details page)
