The game:
So, I’ve started working on this game a few weeks ago, and released it not so long ago.
When I first released it, I spent 144 robux in sponsors for PC (as it is a PC only game).
Mid-way through the advertisement, a buddy of mine suggested that I should change the logo to something more attention grabbing, which I then did, a red blob with huge teeth trying to eat a smaller very scared blue blob. This instantly made the CTR rise to on average 0.25% (before that it was 0.13-0.17), which seems to be pretty good compared to any other information I found on people’s game’s that actually had success.
However, I did a really amateur move, and published a version of the game that gave everyone way more in-game currency than they would ever need. So the 82 people who actually clicked on the sponsor (out of 31K+) never bought anything.
At first I thought that when I’ll sponsor the game again, it would definitely have a few purchases and make back the lost robux, however, that didn’t happen. See, before I sponsored the game again, I wanted to improve it, and so I read countless posts and articles. I came to the conclusion that my game was going to flop again if I didn’t change anything, as it had nothing to do for when there is only one player in the game.
So to combat that problem, I added a boss and simple enemies to the game. There was a big list of changes other than just those two, but they are irrelevant to this discussion. After that, I did some play testing with a few friends, fixed some critical and non-critical bugs, and thought it was time for release. This time of course, I made sure that the players did NOT get an insane amount of in-game currency. I also added bonuses for people who join the group of the game, as previously nobody joined. With that, I put some text in the menu telling the player to join the group to get these bonuses for free.
And so, after I bid the 200 robux, I went to sleep, very hopeful for what’s to come. Surprisingly, the CTR actually rose to almost 0.4% off the bat (I changed the logo before releasing the update, but it’s pretty similar). In the end, nobody bought anything, and most people didn’t stay in for much time. And so the advertisement ended with 122 clicks. I gained no new people in the group, I only got one extra like, and no extra favorites, or robux.
And here I am now, on the devforum, asking if any of you have some tips on how I would actually make people stay, join the group, and buy things?
Additonal information about this project is that I only have 815 robux, so I can’t really bid 10k’s to just get the game going sadly. But if I did buy a large amount of robux, would it be worth it?
I am open for all and every criticism, from the game’s style to sponsoring etc.
Thanks for any responses, have a nice day.
Edit: I’d like to say that I am not expecting to suddenly get on the front page instantly, but I can’t really imagine myself getting there. I would be totally fine with a slowly growing community, but I don’t know how I would make one (as again, nobody even joined the game’s group, let alone the discord )