How I want it to look:
From a different angle:
BillboardGUI Properties & Explorer:
Thanks
Increase the Brightness property to something like 3.
recreated it and i just increased the LightInfluence to a larger number.
seems to fix it.
1000 seems to work but hey im playing it safe here 
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This did improve it however I think I found the problem to be the skybox, as light from the skybox I’m currently using is only reaching one side of the part the GUI is attached to, hence why it is only visible from one angle. I proved this right by shining a light onto the back of the part and it did have this effect correctly. I will mark your reply as the solution.
i revised my little demo with
lighting properties with ZERO brightness. literally pitch black!
if you put lightinfluence high enough (really high) it will still bloom!
its just that putting another external light might be a little tedious/conflicting.
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This does work but forces the light to be white when exposed to a lot of light, I think what I’ll probably do is just weld some point lights all around the object
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