I 100% agree with you. Many of the games in the popular selection excel in their games because of how they attract younger audiences with their icons and popular genres. Even with that said, any game can grab people’s attention but it’s just the different ways developers master it.
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Usually how people get the most clicks is by deception, same thing with all other advertisements. Make the game look as pretty and fun or interesting as possible and it might look like its worth it. Kinda like seeing ads for the new destiny or something. Either that or make it as stupid as possible and some people might click on it as a joke. A good start would be to have a render that actually looks like a good render at least and not a roblox screenshot with medium graphics mode. The more intense or high quality the game looks the more appealing it might be.
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U would want to do it to a point where theres more action and it looks hq but not to the point where u overdo it and there are so many effects in the icon that u cant tell what the hell is going on. Jailbreaks and PF icon is a good example but Jailbreaks image doesnt show what the game is about aside from just a good and bad guy. Show don’t tell is a good strategy.
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Yeah, I made that picture pretty fast but it took so long to set everything up. I 100% agree with you though, a really good render would probably help.
I appreciate it! I just assumed bright color = kids will click. The whole “not looking enough like Roblox” thing also helps.
I think I really screwed up by not making the characters stand out more… But I will definitely have a fix for that once I get back to my computer.
Thanks!
Yea that does get some clicks but heres the thing. A lot of those games have reputations and hype and also a ton of ad revenue and connections. Their icon doesnt really have anything to do with it. You don’t remember meepcity for their garbage icon. You remember them from their rep and from people telling you about it
Absolutely. I’m purely talking about sponsoring though. Assuming the player knows nothing about the game, what would lead them to click a sponsored game?
well it would help if they could
- See what the game was about
- Know (or at least hear) about it beforehand from connections
- Think that the game has good value / quality
- Tell the gameplay is addicting, interesting, or up their alley
- Guess that there is actual effort in the game
- Believe that it is fun to play with others
and etc
It might also help if there are a good amount of players on it (so that it looks like people are interested in it, bandwagoning)
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Ha ha yeah, that’s all really hard to get across with just a game icon.
Maybe I should use my ads again or something next, just to see if I get more people from them.
I believe the best way would be to make a flashy thumbnail like people have been saying and spend a lot of the sponsor. I, however, don’t like to use sponsors for that exact reason. They don’t do too well, at least for me. I personally would suggest advertisements instead to attract potential players.
Advertisements and connections. The connections part is very important. The more people know about you and your game the better. If for example you are known for making high quality projects on discord servers, a lot of people you tell will join bc of your rep. Theres some servers made for developers also where people join so they can get in new games before others and devs join so they can sponsor their games. Ask around and meet new people. Socialize and find new places. Get friends who tell their friends and their friends… so on
For once, the new destiny dlc is actually good haha.
If you do use advertisements do something like this because I feel they attract the most players and just look amazing.
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everything except the play now is ok lol
I know I’m probably spamming at this point but wow, that worked like a charm. I made an ad like that and my ctr is at 1.25%! Way better.
Send me the image so I can evaluate it. Also those ads usually get a good CTR because they grab the users attention by showing the possibilities in the game while also encouraging them to play the game.
Are you sure your CTR percentage was less then 0.3%? I ran a ad with some random pictures and not a single roblox character and got a ctr of .75
.75 isn’t that like 75% of a certain amount of people
Here are my tips:
-
Sponsor on phone
It gets about 10x more clicks than sponsoring on computer. I remember I sponsored less robux on phone and more on computer, and phone got 4x more clicks, despite the fact I gave less robux to sponsor on phone! -
Sponsor on Fridays/weekends/holidays on phone
More players may be more likely to be online if it is on a weekend or on a holiday.
Firstly to @spidy123222, a .75 CTR means that .75% people who saw this ad clicked on it, or, in other words, 75 out of every 1000 people.
Now, the OP asked this last year, so I don’t know why you bumped this @TheGuyThatScripts?
Also, the OP’s CTR was .26% for sponsoring games, which are reserved game spots that you can take via bidding robux. It seems like your referring to just ads, which are different. Besides, CTR doesn’t correlate to success. If you put a clickbaity one (like ones with random images), you can attract more clicks, but not necessarily more players.
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