Games with owners that don’t have previous followings seemingly come out of nowhere and blow up on release, how is this done? (eg. tower blitz, tower defense simulator)
Btw Ik ive made this post before if you’ve seen it however I didn’t get the answers I needed from it
While I’m not exactly sure what they did on release of the game, its possible that they did something similar to this.
For starters, advertisements on roblox, advertising the release on twitter, youtube etc.
TDS games have been popular over the years, that alone might get it some engagement, and it appealing to the algorithm, that in the game looks good from thumbnails and stuff so it might be clickable.
Overall this is all just speculation, but stuff that works is advertising on social media platforms, whether that just be a trailer, or sneak peeks, to devlogs, it works.
And then also appealing to the roblox algorithm can help loads!
Yup!
Advertising
Targeting a younger side audience is probably what they have done
Making it simple and having it straightforward.
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