I am planning on soon revising my friends abandoned game soon, and wondering how much Robux should be put into sponsoring. This is over the span of 6 weeks with an amount of robux being put in every 7 days.
Over a span of 6 weeks, I would say it 100% depends on the game. If your game has lots of content in it, and ways to keep players coming back after the sponsors run out, I would spend a maximum of 1-2k Robux per week. If it is newer, and does not have as much content or things in it yet, simply don’t spend Robux yet. Let players come naturally; as when sponsorships run out, players may not come back. I recommend sponsoring only when you are sure the game is fully done, then remembering the advice I used above, and spending 1-2k on sponsors to get players playing.
Are you kidding? If you even want a decent amount of players you should be spending 2K+ a day. I spent 2.5K on a sponsor and 2.5K on a Advertisement, and got around 1.5K clicks collectively. It averaged about 2 CCU while the ads ran(peaking at 10 players). If you want your game even semi-popular, I would suggest 3K+ per day on ads/sponsors.
I have just considered something.
I have had a game hit well over 30 concurrent players on a 2k sponsor, though that was mostly luck, and very temporary; your post has allowed me to realize that, the chances of that happening to others, especially on a 1-2k ad, are very slim, and rare. Therefore, do not listen to my advice, @Cryptonite_RB. This person above me is 100% correct here. Thank you for your constructive criticism on my post, for were it not for that, I would not have realized this. Very well said.
If your advertising over the span of 6 weeks, and putting the exact amount every 7 days I suggest putting in 2.5k-3k, for the first week. If the game does well based off that exact amount, then I would continue with that amount for a decent amount of time. Later, you could further throw in maybe even 4k every 7 days after 3-4 weeks. Also, make sure your making that money back also, not just based off of a visit or two. Again, players may play the once or twice after running that certain add and possibly they may not even come back like Azor said.