Currently, my game gets around 400-550 concurrent players on a typical weekday, with that number usually going up by 50-100% on weekends. Most days, I usually rack up anywhere from 0.5 to 1+ robux for every player that plays the game.
I don’t usually spend ads on my game. My game has existed for a long time and there’s a niche community around it, and I’d say most players that play are returning players (judging by the badge that is given to new players, only 33% of overall players on a given day are new players). If I spend money on ads, it’s usually a max of 10,000R$ spread out among console, PC, and/or mobile sponsorships.
How much robux a day should I spend to up my concurrent play count by 25%? There’s a huge drop off in players and revenue between weekdays and weekends, and I believe proper advertising is the way to go about this.