How much should I spend on ads for a game release?

After a few months of developing a solo project I finally finished my “Flex Your ___” project called Flex Your Account Stats. But I was curious of how much robux I should spend on ads. I’ve seen this question a lot but most of the posts are from 2020-2023 and the scheme for ads have changed a lot. I am fine spending a decent amount but I also dont want to lose tens of thousands of robux.

I don’t have enough icons + thumbnails to run test ads to see what works good or not so it would just be one big main ad that would last hopefully around a week (I have no idea how much robux that would cost)

So I guess the point im trying to get is, How much robux would you recommend, how much has worked for you in the past, and should I split my ads or run test ads to see what works in my game and what doesn’t (Like name, Thumbnails and maybe icon).

Attached are my Icon + Thumbnails





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Realistically, as much as you can.

I’ve known developers who have put 10 ad credits (around 2,800 robux) into games, and they have blown up.

I’ve also known developers invest tens of thousands of robux for their games to go nowhere.

Games very rarely just become popular just off ads. Try promote on social media also on release & before release.

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Try a decent amount first and if it does well you can invest more. I think you should do around 8-15 ad credits (2k-4k robux) into the game. If it does well you can do more.

Honestly, I haven’t played your game. But, I’ve played a similar game I think it’s called “Flex your account age.” It just seems like a hangout game and I think retention wouldn’t be good if there was only like 2-3 players per server because no players = no account stats to flex.

Great icon/thumbnails by the way.

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Yeah, the game releases tmr so I’m just trying to figure out how much robux I should use for ads

tbh the ads were just suppose to give the algorithm a chance to recognize my game, I am not expecting to get a full blown player base just from my ads alone