How should I advertise my game?

I created a game steered towards kids and I am pretty clueless on how to advertise it. I am looking for advice on how I should advertise my game. Don’t worry about a money limit

Make sure to advertise on social media platforms, preferably short-video content. Colourful content could also work like rainbows, when advertising to younger audiences.

So just make videos on it? Or pay YouTubers to make videos on it?

I mean, it would depend on the content of your game too. If you’re planning to make YouTubers play your game, you have to think about their average audiences too.