How to create an effective ad

reteals · April 3, 2021, 5:23pm

First of all, I know this question has been asked a lot before so sorry for that but I’d like some new opinions and updated responses as times have changed.

I recently have been testing out running ads and sponsorships, and find that my ads get terribly low CTRs.

My square logo ad got around 0.08% and 0.09%. My banner ad got a CTR of 0.25%.
Square Ad: flexyourspeedad
Banner Ad:

I know these ads are not that great, as I did not work very hard on them, but I thought they would be decent, but I guess I was wrong.

How can I get a higher CTR, how can I make my ads more clickbait? I heard people saying to just put celebrity’s in your ad, is that something I should do? Should I try to incorporate trends into my ads? And if so, any ideas on that?

I also want to know peoples opinions on which ad type is best, as recently square ads worked the best for me, as they get 3-4x the amount of impressions as banner and skyscraper ads, but their CTR is very low. Are skyscraper ads worth it even though they have the lowest impressions?

Another question I have is what days are best for running advertisements, as well as, what is a good amount of impressions per robux?

LitTurtleMan · April 3, 2021, 5:49pm

Try making something eye-catching to people instead of just a game title?!

Dylandillan155 · April 3, 2021, 5:51pm

I think if you put your main game mechanics and make it into an image would be more effective than just a game title with a sword, especially when its a fighting game or some sort, but i do like your ads rn, 500x better than the other “Pleading”,”Begging”,”Faking Youtuber star” ads

reteals · April 3, 2021, 5:51pm

Yea I figured that, do you have any suggestions?

LitTurtleMan · April 3, 2021, 5:52pm

Well it really depends on the audience your trying to advertise to…

joelOVIP1 · April 3, 2021, 6:40pm

Try using bebas or cunia as the font, they work very well for eye-catching ads. Also, remember that red, yellow, and purple-ish blue colors are the most attractive to the eye and hold the user’s attention.

reteals · April 3, 2021, 6:41pm

How would this do? Would it get a good CTR?

joelOVIP1 · April 3, 2021, 6:49pm

Very nice, but would suggest making the white outlines a bit more anti-aliased and make a drop shadow with 100% spread on all of the layers. From there you have to be a bit creative with adjusting the right amount of shadowing size, distance, and opacity. Also, same thing with the shadows, they should be anti-aliased.

joelOVIP1 · April 3, 2021, 6:51pm

Also, what software do you use? Do you use photoshop?

reteals · April 3, 2021, 6:57pm

Yes, I use photoshop. I’ll also use drop shadows and see how it looks.

joelOVIP1 · April 3, 2021, 6:58pm

Alright, just remember whenever you apply white highlights to an object, that same object requires darker spots (shadows) as well.

joelOVIP1 · April 3, 2021, 7:00pm

Also, I’d recommend for a purple background turning down the opacity of the white outlines, to give it some depth of field.

Project_Microshot · April 4, 2021, 4:13am

Yes, think of what a player would think when they saw that ad. A lot of the time Including limit items re good, high quantity but not overdone effects also work.