My game, 2 Player Military Tycoon was completely overhauled and redone a couple of months ago. I’d say that the redo was a pretty successful venture, since the game went from YEARS of abysmal statistics and ~0 CCU to decent stats and good CCU.
Stats are decent; playtime is very solid, monetization sits at around 3-5 ARPDAU, and retention hovers around 10%. We had around 1.5k CCUs for most of the previous weekend.
I think the game can still grow a ton, but I’ve been told that my QPTR holds the game back from getting double, triple, or even more the CCUs it does now.
I’ve tried TONS of thumbnails and icons. I probably paid almost 1,000 USD+ for them in November and December. But nothing consistently hits even the bottom benchmark(s)…
I’ve had people tell me to use AI to make icons like seen below:
I’ve used AI before for icons but they never come out as nice as these, and using AI to make icons feels pretty wrong to do.
I’m trying to avoid using slop/clickbaity stuff since A) It never worked for me and B) I know ROBLOX is targeting that sort of stuff now.
What am I doing wrong? What should I do instead? Does anyone have any recommendations?