Hi all,
I am attempting to utilize the “Sponsored Experiences” feature to help market my game across a larger player base. I have traditionally used normal ads, leading either to the group that the game is hosted on or the game itself. However I would like to take my player activity to the next level by giving sponsorships a try!
My dilemma is that I have experimented with Sponsored Experiences in the past, and I’ve had extremely limited success. For example, some of my lower performing CTR ads have lead to better improvement in player activity for my game per R$ spent when compared to using a sponsorship.
When I ask some of my fellow game development friends, they tell me that sponsorships have proven to be extremely useful for them. I’m not doubting their advice, seeing as sponsorships allow games to be featured directly on game sorts. I believe that’s a pretty valuable spot to target players with a game. Why is it then that I am receiving little to no luck with them, and are there any tips to boost the amount of engagement per R$ I get from sponsoring my game?
Attached below is an example of the statistics from a full-day (24 hour) sponsorship I ran on my game. As you can tell, it’s very underwhelming.
Any help is appreciated. Thanks!
