I’m trying to make better ads for my game, which is an obby where the obstacles are spread over multiple biomes.
I’ve experimented with a lot of different styles, but I still never reach a Click Trough Rate of over 2%
So far this is the best one with a CTR of 1.60%
Remove the ‘’ Only 0.1% can beat this obby’’ text, those types of messages are hated by everyone since it’s pretty clickbaity so I’m sure that if you remove it more people will click on it. You could also remove the play button since it’s not necessary.
I agree with you! Remove the “Only 0.01% can beat this obby” It is clickbait and everyone knows it. I actually like the play button. Don’t make it say the word “obby” because I know, when I see the word obby, I don’t click…
From own A/B testing, the play button has actually an increase on the CTR.
However, this could be considered ‘too clickable’.
What about putting a character in a pose completing the obby. Would that work?
Is a play button defined as clickbait (if you omit any other clickbait claims such as a “fail percentage”)?
A fail percentage or claims of how challenging it is can be seen as “clickbait”, mobile advertising nowadays (outside Roblox) uses these (often false) claims too.
It’s not illegal (from what I know) but against Roblox ToS.
However, in ToS it states that adverts cannot be too clickable (for example you can’t put a buy button on your ad)
Then shouldn’t the ad be denied? I know the moderation isn’t the greatest but it should still follow it’s ToS.
The fact is that it probably got allowed as it doesn’t look like the Roblox Play icon, however wouldn’t bet on it.
