I’m currently working on a “horror” game, and to say the least, it isn’t doing great statistically.
Short description of game, so you know what your working with
The game is called lurker. There are two teams, the lurker, and the survivors.
The lurker basically hunts down survivors. He goes around the map, and tries to find any survivors and kill them. If he can kill all survivors in a 7 minute time span, he wins. If not, the survivors win. The lurker can unlock an ability from the shop(using in game cash they get from wins) to help them defeat survivors. The lurker however cannot see chat. This is to prevent teaming from a survivor and the lurker.
Survivors attempt to avoid the lurker, while looking for items in crates. They can get better items and more useful items from a shop, which again, uses in game cash to unlock things. All the survivors have to do is survive; they can hide, run, or do whatever but if they live, they get a win and some cash.
If you die, you can spectate other players until the round ends(so people don’t just leave when they die). The game does require 2 players, so this makes having some retention important.
So, I’m wondering how I can make my game more fun? My average session time is below average(4.1 Minutes compared to a genre 50th percentile 5.5 Minutes). Retention is not very good, my revenue is not very high, and I’m not getting very engaged players in my game.
From my observations, I’ve gotten 3 types of players(note: these come mostly from sponsored ads, who seem bot like or very young):
- Players who join for about 10 seconds, and then leave.
- Players who play for a round or 2, and then leave.
- Players who actually somewhat like the game, and play for a good amount of time, before leaving. When they rejoin(because of low retention), no one is playing, so they leave.
I’m planning on adding another map, and then having the map randomly chosen. But other than that, I have no idea on ways to try and make my game more engaging to a wider audience. Is it just that I got a bunch of 6 year olds on accounts who just want simulators? Or is there something actually wrong with my game?
Game Link: Lurker [BETA] - Roblox