I have 200k $R ready to go for ads - any ad campaign tips?

That’s not as useful to compare ads as impressions will depend on the day, and how much demand and supply there is. Also you shouldn’t call it “CTR”, perhaps RPC (Robux per Click) would be better. And another small note, the division is the other way round it’s: “Robux spent / Clicks = RPC” not, “Clicks / Robux Spent = RPC”

Everyone has their own opinion about ads, I understand your Point of view.

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You can have your opinion on which is better, but it is a matter of fact that CTR (click through rate) and CPC (cost per click) are different things in terms of marketing

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True, my first language is not English, so may have forgot to switch them lol

That’s a really bad CTR. Please don’t make one like that.

Test all the ads for about 500-1k robux, then aim for a CTR of > 1%

Never seen someone do it like $R before.

Advertisements have their best rates on weekends. That’s when everyone is off school and you will have the most active hours for all of Roblox. I would recommend you split your profits to run 100K on Saturday and Sunday to expect the best results.

I will also mention however, that sponsoring your game may give you better results as things such as adblockers exists to really counter getting the attention of it, where sponsored games will be caught by everyone since (maybe I’m wrong) there is currently no method to counter any sponsorship advertisements.

So, if you’re going to aim for advertisements, aim for the weekend.

Anyhow, gonna say this as a graphic designer perspective. This advertisement is not going to get you a lot of clicks and I’m going to mention a few reasons why.

The colours you are using from the characters, to the background itself is an eye sore. It doesn’t really grab the attention of the user all that well and looking at it hurts more then it does look appealing. If you’re going to try and gain the attention of users with this, you need to shift your colour output to something that looked far more eye catching.

To be more precise, what you were trying to aim at is a monochromatic colour scheme, but because noobs doesn’t follow that flavor due to their different body parts, you should focus your area more on a split-complementary colour scheme.

Example

image

Try and use a lighter colour for a background, the dark blue just doesn’t work well with the design you are looking for.

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Thanks for the advice. Did you see the rest of the images? That is a link to a gallery of ads that I have in various styles

Oops, didn’t notice that actually.

I’d say 6, 7, 11, and 12 are the best designs out of that entire gallaryu.

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