No significant amount of developers will use immersive ads until they get a fair cut of ad revenue, regardless of what your new insights are.
9 Likes
Is there an ETA on when itāll be more widely available for developers? Currently itās only for the top devs. They understandably donāt want to adopt new, potentially disruptive things to their already nicely running game. Especially if they deemed itās not worth it for them currently.
There is an important trade-off to make. Pretty much gauging how much a playerās attention is worth in robux. If the teleport rate is less than that value, then thereās no point in teleporting them away.
Increasing the access should raise the ratesā¦ Right?
10 Likes
Yeah thatās what I would expect too, but on the other side who would be willing to pay 10R$ per visit.
9 Likes
PLEASE, consider giving us an option to pay for immersive ads with robux in the exchange rate of 100 R$/
= 1 $ which is already utilized for paying out developers with subscriptions.
I literally canāt afford to pay for ads in fiat currency due to exchange rates between my local currency and USD + the fact that i keep all of my funding for games and UGC in robux.
Even if i decided to pay in fiat currency, i wouldnt be able to afford much at all.
9 Likes
I would 100% be open to adding immersive ads to my experience if we could set a minimum EPM setting and have it automatically enable/disable the ads based on the minimum amount we are willing to add it for.
10 robux per teleport is enticing to me, but it fluctuates way too far below that to do something as drastic as teleporting players away from my experience, which is not something Iām comfortable doing at this point.
8 Likes
This is on their todo list based on what they shared at their RDC talk however its doesnāt seem to be a priority when it should be the #1 thing they are working on right now. I donāt really care about publisher reporting or anything like that right now, I just want to be able to not send players away and show billboard ads for such puny amounts of robux.
8 Likes
This is the thing I donāt understand. Teleporting players out of your own game/experience is the single worst thing you can do. 10 R$ per teleport doesnāt even remotely cut it for me. Iād earn more just from Premium players continuing to play my game/experience. But this isnāt just about earning R$, it also ruins the flow of gameplay. I guess this really depends on the type of game/experience, but I just donāt see a situation in which itās ever truly worth sending players to another game/experience, even if they have an easy way to return.
Now the billboard ADs are something Iām far more interested in. Itās something thatās non, or at least less, intrusive to gameplay and can even be used for world building in certain scenes. Plus it acts as a ādo-laterā response than a ādo-nowā response, which is much better. I wouldnāt mind of billboard ADs were also capable of prompting a purchase when clicked, though I would hope those ADs sell at a higher price.
8 Likes
As much I would like to use Immersive Ads and see them, I am half sure they actually work. Every game I play with immersive ads, I have never seen anything inside of the advertisement frame.
Edit: To be more clear, I donāt even know if they properly work because I never see anything in it. If I want to advertise my products or games with immersive ads, how am I gonna be sure that my advertisement will even show up in these games?
5 Likes
So true. Iām sure that thereās never once been an image ad created. Itās not worth it.
Butā¦ it clearly is, since thereās no demand. You can have such a low bid for it. Why not?
6 Likes
I only see placeholder images on immersive ad billboards, not sure they work.
We tried them in one of our top experiences. The best day we saw, was a day where we had 180,000 DAU - but only 700 immersive ad impressions. This made us 36 Robux (12 cents).
So even if this scales by a factor of 100 (and this could take years), thatās still only making us $12 a day from ads.
I know this post is claiming to be transparent but it feels like itās an attempt to get more people using ads which arenāt taking off. Thereās no transparency as to what % cut Roblox is taking from ads.
10 Likes
You can jus add the sponsor games, and ad clicks to our games and give us % cut of their bid.
4 Likes
Yeah I completely donāt get it. I was actually very hyped and excited for this feature as its a great tool for smaller creators to monetize and it doesnāt even workā¦
4 Likes
the pdf they attached gave numbers quoting that the top 50 experiences gained less than 1% of revenue thru immersive ads so this totally checks out. I dont see why there is any share to begin with especially for something so niche
4 Likes
How can it?
Discovery of new āexperiencesā is already terrible.
4 Likes
Iām sitting here wondering why Robloxās website is still decade out-of-date. I wish theyād reference Steam on how to make a proper game/experience page, and what kind of search functionality needs to exist. Including restoring genres and adding a tag system that actually works. Even on the catalog, itās spammed with color variants because nobody had the idea to make it possible to put color variants into the same item page.
But instead of improving the website at all, it took months to decide on āLarger tiles to better engage usersā:
I donāt think it takes a UI designer to realize how messy the discovery page looks. Having rows of experiences like that is not appealing. Please let us actually discover new experiences using proper search filters.
Iām happy about most of the updates coming to the platform and the engine, but the website is horribly lacking.
Also forgot to mention that a review system would also be lovely. Simple likes and dislikes tells very little. I think this is especially important for the developer marketplace, but still important for game/experience pages.
6 Likes
seeing similar numbers here, on our best day about a week ago:
with 1 image display ad and 180k DAU, we got 4000+ impressions, earning us 300 robux ($1), with our experience having 50% >13 players.
- Having used another ad service provider in the past and comparing the rates, the payout we get here is frankly - no other way to put it - miniscule.
- I echo the need for more transparency on the % of the cut, other services do it, you can do it too Roblox.
Just for some positives looking forward -
It does seem like there isnāt much supply for image ad and that might partially explain the low payout at least for image ads.
Coming from mobile game development, I can see video ads taking the place of image ads in the future which should offer better payouts. At that point, we could potentially implement incentivized ads views where players can opt to click on a video to play in exchange for in-game rewards. This makes the experience less disruptive and more of a win-win relationship between the game and the player.
2 Likes
Teleport portals are the way to go but for the past 3 or so days all my stats have been 0, pretty much as soon as this dev forum article came out. I wonder if they are revisiting the ad program and making some adjustmentsā¦ or Spotify and Walmart gave up being the only ones even advertising.
3 Likes
I read the full report and itās very confusing imo, it says that there was ā No Statistically Significant Impact on User Retentionā, but isnāt this the point of ads to retain users? It basically says the immersive ads made no difference to whether or not a player returns to the game, but then it mentions a back button feature that sees 50% chance the player will return, so which is it? It just seems like you are pointing out how the ads didnāt have a negative affect, but did they have any positive affects? Otherwise what is the point of them.
It also seems like the general audience for who will be using these ads are real life brands or already established experiences which doesnāt necessarily mean they are benefiting independent or upcoming creators, which can be seen by the lack of revenue earned. It just seems like they are there to give these already established brands/experiences more attention imo.
Itās also confusing to me to see terms like āauctionā used in a report about ads since I would not associate that with the Roblox advertising system.
Overall the immersive ads seem like they could be a good idea but there needs to be more transparency on revenue, as well as how effective they actually are for creators on Roblox in general not just specific experiences.
4 Likes
When will small developers such as myself, have access to implant immersive ads? I put dozens of immersive models and with myself only to find my game does not qualify for it. Is there a certain quota your game needs to reach to qualify? So far, all the posts I read from roblox are not specific regarding this issue.
2 Likes
Agreed, discovery for new experiences with not many players is pretty much impossible without a massive budget and/or some connections to people who might be able to get them some publicity. Iāve seen small teams and singular developers make some incredible work which will never be appreciated by most random people.
4 Likes