We’re excited to share an update to the analytics available for the avatar items you’ve created. This is the first step in a suite of improvements designed to help you better understand the performance of your items, identify trends, gain insight into audience preferences, and optimize your content strategies.
Starting today, the analytics page for avatar items will now include the following item-level metrics for all your avatar creations:
Demographic information of buyers, including age, gender, location, and platform
Sales location breakdown, between Marketplace and experiences
Initially, historical data for these new metrics will be available for the past 90 days. Later this year, we will be expanding this to include longer timeframes up to lifetime data for all avatar items and metrics.
If you have any questions, please feel free to reach out.
great update super super happy to see UGC getting more analytics!! great work
would including buyer’s language be a possibility in the future?
what are some future metrics we could see would love to see data relating to
-search terms leading to purchases/impressions
-impressions / CTR
-more detailed breakdown of purchase platform (Recommended, sponsored, search, profile etc more source of sales)
would also love to see data directly from share links/etc so you can better track performance of social posts & more!!
This this this!!! Being able to see certain data, like sales per search term, and also more detailed information on how users find our items (eg. Recommendations, Sponsors, Search, Direct Link, etc) would be absolute game changers for UGC creators.
Love this update! Thank you to the team that worked hard on this update!!
Is there any possibility that we could be able to view the breakdown of purchaser demographics for our entire catalog, as opposed to just per item? I’d be curious to see what the avg. demographics are for groups as a whole, especially in groups of mine where the items are curated around a certain niche.
Once again, awesome update and I’m excited to dig into some of my item data, and for the updates coming in the future!
With these new analytics, will we also be getting a way to see the amount of total sales an item has?
It’s kind of weird that this feature has been removed and hidden from us, & I don’t know why that its. I would love being able to see the total sales of all of my UGC items, whenever they’re 3D clothing & accessories, avatar bundles or 2D Clothing.
I’m loving this new analytics update! Thank you to the team for working so hard on it!
I have some feedback about accessing the individual analytics page through the main analytics page. It is difficult to access this new page from the main analytics page, especially on mobile. I would love to see the addition of a dropdown menu for each of the items on the main analytics page that gives you more options for each accessory (View on Roblox, Configure, Analytics, etc.) This would make it easier to get further breakdowns of items while looking through the main analytics page.
This is honestly such a cool update and I’m so happy that lifetime sales will eventually be available again! I’ve been looking forward to this update since it was announced at RDC 2024
super super happy to see UGC getting more analytics!! great work 
would love to see data relating to
