My company released a new game about 3–4 weeks ago, and we’ve been making significant updates to improve our retention metrics.
Right now, we’re seeing around ~200k daily impressions, with a drop to ~150k impressions on Monday, December 1, 2025. Even though impressions are growing overall, it feels like, based on our current stats and how we compare to other games in the same genre, the project should be receiving more impressions than it currently is.
In terms of Home recommendation signals, we’ve noticed they fluctuate quite a bit — we’ll see an increase, then a decrease, and it hasn’t been very consistent. If possible, I’d love to know if this is normal behavior for a game at this stage, and if so, what you’d suggest we focus on to help stabilize and grow our impressions.