International Search Engine Optimization

This is less clean and not really the designed use of query tags, sure it’s technically the same request just throwing a different localization table but for the end user it is more intuitive for it to be a domain path than a query tag. A lot of websites do this exact same thing, putting it like www.somewebsite.com/es/… or sometimes es.somewebsite.com/ rarely. The latter is really only seen if there’s no other subdomains, but Roblox has a lot of subdomains and this may get confusing if they ever branched their localization out for more than just experiences.

Wait, does this mean that people can search for a Roblox game via Google and it will show the game’s About page in Google’s search results? Even when searching for the English version? If so, that’s awesome!!

I ask all this because, when I Google for “willyedison’s microgames”, the name of our game, it does not appear in the results at all. If “off-platform search results” works internationally, shouldn’t it also work for English audiences?

Will there be a list of language path prefixes as Roblox supports these new URLs? As someone who researches and documents Roblox history, having a list of potential URL variations would be very helpful.

1 Like

Many Roblox experiences already show up in Google search results, but it depends on the popularity of the experience.

The change we are launching in March will allow experiences to show up in non-English search results.

For example, if a Spanish user today was to search for minigames in Spanish (mini juegos), they would have trouble finding most Roblox experiences, because the search results would only display English results for roblox.com.

After the update, they should see more relevant search results, and in their preferred language. Many experiences will get this benefit automatically if they enable automatic translation.

It looks like your game already has this enabled - when I view it in Spanish the title is WillyEdison's Microjuegos.

We will be gradually enabling this feature over time, so we won’t support every language out of the box. But you’ll be able to figure out the list by looking at the hreflang attributes in web pages, or by using the language dropdown at the bottom of the page and seeing how the URL gets updated.

3 Likes

Hello creators,

We’ve enabled localized URLs for logged-out users in a few languages (Japanese, German, and Portuguese), meaning that localized search results will start showing up over the next few days.

Let us know if you run into any issues!

2 Likes