People tell me that majority of the time, sponsoring on weekends is the way to go. Thing is, I’ve tried this. A 60k sponsor on saturday w/a publicity tweet from Roblox on the same day. Got ~600 concurrent and died off pretty quick, broke even in probably a week.
I haven’t ever ran a sponsor that large on a weekday, though I have put this much into weekday and I can tell you that I’ve made my money back far faster. Weirdly, the 60k sponsor had almost half the CTR of these (probably due to overexposure?)
So is it really worth it to run sponsors on the weekends? Have any of you seen more success on weekends than on weekdays? Can you share the stats?
My most effective form of advertising has been running an ad on Thursday, ran an 80k ad recently which broke even in just under 3 days. Why does everyone keep telling me to sponsor instead when I’ve found far less success with it?
Sponsoring on Friday nights leads to Saturday, I haven’t been as successful running sponsors during the weekends and I’ve honestly made a conscious effort to not run ads / sponsor on the weekends because I feel like it’s always done worse.
I think the problem may be that others are sponsoring on weekends. They may be sponsoring with more robux too, although I think not as many people sponsor on weekdays, so your game is shown more.
I am aware of this, though so many people have told me to sponsor on weekends that I’m starting to question my methods. Hoping someone would be willing to share their past experience and give me insight as to the differences weekday vs weekend.
I think you need to look at your monetization strategy. I’ve sponsored countless times on weekdays, weekends, holidays, whenever, and I’ve yet to not make profit within the same day. Even with CTRs about the same as yours.
The first time I ever sponsored was on a Friday night, and that’s usually when I sponsor if I’m going to sponsor at all. I do notice an increase in player count when sponsoring on weekends vs on weekdays, probably because you get more impressions on weekends. More people are playing.
FYI I do not rely on advertisements to get my game with players often.
But, my theory is that the general stereotype/idea is that on weekends you see more people online which is true BUT, there is also one other thing you have to consider. Competition.
Let’s think logically, you probably aren’t the first genius to come up with the idea to sponsor / advertise on weekends. This means on weekends you should expect more competition. Bigger groups may be spending much more and well you’re now in a crowd harder to spot.
So, what is best? Well, I’m going to be honest it’s absolutely fine to advertise on a weekday. Why? Well if your game is actually in good quality word will spread fast and before you know it you’ll have a front page game. You don’t need extreme exposure to get front page, in fact, I don’t advertise at all. I use other communities such as Discord, YouTube and other social medias.
So in the end, it’s up to you. If I have a good quality addicting game, I’m going to be advertising on any day of the week and would personally avoid weekends.
