I plan to spend 70% of my advertising budget on sponsorships (45% - Phone, 45% - Tablet, 10% - Computer) and the remaining 30% split between 1 of every shape of ad (10% for each ad shape/type).
Is this a good idea? Do you think that this will maximize who sees my game (from a statistical POV)?
I could agree with this but also disagree.
Your budgets seem good, but the platform differences can vary.
- If your game is targeting a Mobile Platform, then your current plan is golden.
- If your game is targeting a PC/Console Platform, then focus more on those and a bit less on mobile.
- If you intend to target all platforms, you should plan to go with something like
33.3% for each one (or 25% for each if you plan to advertise on Console as well)
I plan to target mobile and PC so how’s this revision:
70% sponsorships: 33% - Phone, 33% - Tablet, 33% - Computer
30% ads: 1 of every shape of ad (10% for each ad shape/type)
This was chosen based on how I’ve heard that ads work less than sponsorships plus mobile users can’t even see ads.
That seems pretty good!
Im not a professional in this type of stuff, But I have released ads before with thousands of views/clicks, by releasing in different sizes etc. I hope your game gets successful and your plan works out!
sorry for the second reply but if mobile users cant see them then maybe consider boosting the Computer percentage and decreasing both mobile percentages (maybe like 60-70% PC and 15-20% for mobile/tablet?)
Getting sponsors is also a great idea to help get you on the front page.
Sorry, I meant to say mobile users can’t see ads.
Its okay, also how I said ‘Getting sponsors is also a great idea to help get you on the front page.’ in my last reply, I confused the word sponsors with advertisements for some reason