I recently noticed that my game only has approximately 40% English daily users while over 90% of revenue comes from English users. This means that users of other languages contribute very little to the revenue produced.
For context, I use Roblox’s auto-localisation / translator tool. It seems to be doing sufficiently as retention and session times are very similar across languages.
I understand that countries other than the US/UK may not be as financially or culturally able to spend money on Roblox, but I’m not sure if the difference should be this drastic. For reference, see the graphs below.
Users:
Revenue:
I was wondering if this is normal, or there is an issue with my game in particular?