[Live now] Personalize your thumbnails to attract more users

Updates Announcements
#21

“jarvis, draw me 400 variations of my thumbnail with slight differences…”

6 Likes
#22

What segments does it test on? Only 18+ and under 18 or does it check gender and/or other age ranges as well?

2 Likes
#23

Starting with just 18+ and under 18 but we plan to add more segments.

6 Likes
#24

This is super cool! I’m pretty sure other companies do this, too

1 Like
#25

dont forget a Free UGC and Free Robox thumbnail!

1 Like
#26

What is qPTR? I was told that this will increase that metric but I cannot find a any clear messaging on what this metric is.

#28

That link is private. (This message is not long enough to post without this extra filler.)

#29

try the link in the original comment now, it should be working.

1 Like
#30

My guess is top one, correct me if I’m wrong

#32

My experience has 10 thumbnails and yet when I click edit active thumbnails, I can only choose from seven of them, with the last three not being shown at all. I assume this is unintentional.

#33

Currently you can set 2-5 thumbnails to active for personalization. But you should be able to see all the thumbnails you uploaded - check to see if there’s pagination.

#34

I don’t see any way to flip pages. I uploaded the three new thumbnails after using this update for the first time and setting some thumbnails to be used, so maybe that somehow caused an issue where the edit active thumbnails page isn’t recognizing the new thumbnails.

#35

This is a great idea! For my games where I am uploading only one thumbnail, however, it is never appearing on the game page. It shows up in the developer hub as the selected thumbnail, but never on the actual page. I believe the image is already being moderated too. I have yet to upload multiple thumbnails.

EDIT: I have made a simple mistake, the thumbnails are now separated by home and experience page. This is also a good idea, I was just confused. Apologies!

#36

I’m laughing you used my quote next to those eloquently worded reviews praising this feature. This is seriously great though. Beyond anything I requested in the past. Would love to see stuff like this perhaps expand to Titles and Descriptions one day.

5 Likes
#38

Great tips and very useful to all roblox creators

#39

Sorry for bumping up this post. I have played this feature multiple times and I wonder how the ‘qualified play’ is counted. Does it include existing players or only new players who have not tried my game? In my iterations, I used the old winning thumbnail as the baseline to compare the performance of the new thumbnails. However, the old winning thumbnail always wins. I’m not sure if this is because my new thumbnails are not effective or if existing players click and play the game because they recognize the old thumbnail from when they first saw it.

#40

Amazing update. I have some more suggestions:

  • Can we also have an option to personalise the landing page thumbnail? I think players won’t see the winning thumbnail when they land right? If users currently only see the thumb we manually upload for the home page, they might be presented with a homepage thumb that isn’t as relevant to them. This way we might be able to squeeze more % from Page Landing → Play portion of the overall QPTR
  • Will there be any plans for optimising against against revenue or LTV?
  • If we could choose different optimisation / personalisation models that would also be great. For example when starting out I may prefer to optimise against QPTR but over time I might want to dial it more towards Revenue.
  • Maybe a more elegant approach that wouldn’t require any configuration would be where the thumbnails are optimised towards the same mix of metrics the algorithm looks for.
  • Icon personalisation would be great. In some spots they drive new users (inside other game page recommendations) and on others they drive repeat play by existing users so someway to personalise these on not only the home page but also on a per experience page basis (the experience where the recommendation is occuring) would be great.
2 Likes
#41

Thanks Tonkness. Good feedback:

  1. Yes making landing page thumbnail match the personalized thumbnail would be ideal. Will look into effort required.
  2. Revenue and LTV are too down-funnel for the algo to make real-time decisions on which thumbnail to surface. Might be a way to do it, will think about it.
1 Like
#42

@here Hey folks, happy new year.

We’re excited to see record breaking adoption for thumbnail personalization and now that you’ve all had time to play with it - what further improvements can we make?

Let us know in the replies :slight_smile: Thanks.

7 Likes
#43

Can the spreadsheet/table be condensed please?