Massive Ad Revenue Loss: Transparent Parts Blocking Impressions

Bug Reports Engine Bugs
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#1

At the moment, many impressions are not being counted that should exist, leading to the advertisers getting free, untracked impression time without any sort of analytics. Fixing this issue is mutually beneficial to both publishers and advertisers, and to Roblox themselves.

Transparent parts are used for particle effects, lighting, blocking camera clipping, collision boxes, triggers, and other use-cases that many games share. Since we’re unable to test what’s blocking impressions, that also makes it very difficult to debug as any change could block impressions.

Our characters in particular are made using SurfaceGui’s on transparent parts. The transparent parts are substantially larger than the surfacegui’s themselves, leading to the impressions getting blocked 99.99% of the time, despite the ad being clearly visible on screen.

This issue has persisted since launch. We are entirely unable to use immersive ads because of this bug.

A private message is associated with this bug report

5 Likes
#2

Yeah, I probably won’t use ads of any form if this isn’t fixed. I do lots of things like using transparent parts for collision and it wouldn’t really be worth showing ads for much less compensation than normal

#3

Are the images jpg or png?
I’m pretty sure png images have transparency built in which cause transparency & lighting issues if they are on transparent Parts.

#4

Thanks for the report! We’ll investigate and follow up with updates.

1 Like
#5

We’ve been experiencing this as well. Ads show zero impressions over weeks despite ads being clearly visible in the city area of our game (very early-game area).