Military Simulator - Civilian Playing Experience

I own a French Army group and I currently have our main map that needs some suggestions. I am having a mental block on what I should add for civilian player retention. The current spawn area for civilians seems to be bland and provide nothing for them to do.

I would like suggestions from the public as to what I can add to enhance the player experience. I know this game is geared more towards the users experience being IN the group, but when I run ads I’d like to keep the civilian retention.