More Ads Manager Upgrades!

A day after this update, here’s my concurrent users (the large spike at left is from the previous sponsor player spiking).

So far it’s looking more smooth, but I’m spending comparatively less than most people here so the lower player count itself causes those smaller spikes. I haven’t seen the player count go from a spike to almost 0 so that’s good :sunglasses:

I’ve been running a reactivate user’s ad for a few hours now but so far the cost per play is significantly less, but too early to tell yet. I think the AI algorithm is suggesting the game to players that played the game longer or had more engagement so they have a higher chance of replaying, which if true, should increase my retention and playtime.


Top ad is the reactivate, the bottom ones are play ads.

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Hello! I’m reaching out because I’m having major issues with the Roblox Ads system, and support so far hasn’t been able to help.

I’ve launched several ad campaigns — both in the Classic Ads system and the new Ads Manager — with Max Bids (up to the $2 limit) and 5$ - 25$ daily, no targeting restrictions, and proper approval status. Despite this, my ads are getting zero impressions even after 24+ hours.

The support team has given generic explanations, and nothing else. So I’m turning here, hoping someone from the team involved with Ads Manager might be able to provide real insight or point me in the right direction. It feels like something’s broken, or maybe my ads are being blocked without any visible warning.

Please, if there’s anything you can do — I’d be incredibly grateful for any help or guidance.

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Might have something to do with the sort being disabled right now, I can’t find the Sponsored sort any where in both Chart and Home

@kayakrivers what happened?

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I see it. Did it come back?

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Doesn’t show up for me


can you copy a link to that sort for me please?
like this

https://www.roblox.com/charts#/sortName/top-trending

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This took me to sponsored games:

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@1lia_a - thanks so much for flagging this, and really sorry to hear you weren’t getting the help you needed through other channels.

We just checked your account and made an update on our end — you should be all set to start running ads now.

I’ll follow up shortly with more details on what caused this issue in the first place. Appreciate your patience, and let us know if anything else comes up in the meantime!

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Hello, it looks very promising! But Im planning to run my first ADs and very curious about results. Is it better to do with classic one? Or new one would be better. Its just new and I don’t know about future results

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Thank you so much for stepping in, you’ve genuinely saved me after weeks of frustration.

After a month of going in circles with support, I was starting to lose hope. It felt like no one was actually listening or able to access the technical side of things. The fact that you took the time to personally check and fix the issue means the world to me. Everything is now working — finally!

You’ve done more in one message than support managed in an entire month. I can’t thank you enough for that.

Out of curiosity (and to avoid repeating the same mistake in the future), could you share what exactly was causing the issue? I’d really appreciate any insight.

Thanks again — you’re a true hero!!!

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Bro this shit is still broken why arent my games showing up.

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So as I assumed, the reactivate players ads are much more expensive :persevere:

My 30 day retention has raised though, this might be more useful when doing an event update to get players that might not know about it to join.


Top one is the reactivate players ad. Mine, for some reason, has lower playtime per player than the actual sponsored ad :thinking:

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Two questions about sponsorship in general - first what difference does it make to use a business versus a personal account ad account, really? Does it just change what Roblox sees us as or are there other impacts (ex: impact on who we are saying holds copyright of our thumbnails)?

Second, what is an “ad disclosure”? (mentioned during sign up process for a business ads manager account)

I’m excited to try the new Ad Manager, but I’ve encountered a critical issue that’s preventing me from launching any campaigns. When I click the “Publish” button on the “Create a Campaign” page, I receive the error message below. I’d appreciate any guidance on how to resolve this. Thank you!

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When I go to this URL https://www.roblox.com/charts#/sortName/v2/Sponsored I get redirected to this one instead https://www.roblox.com/charts#/?device=computer&country=all

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@kayakrivers, not sure if this is a known issue, but I can make ad campaigns for groups I’m not a developer of.


none of these I’m an owner or dev of

there’s an option to enable group members to advertise games, they don’t need access to the game to do it.

Yeah but I assume the default for groups for visitors or a slightly higher number was given access to advertising without these groups knowing.

it’s a setting you have to enable on the new group role manager thing so they’d have to enable it themselves

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I’ve tested the news ads manager and I spent 10 ad credits (not going to waste all of my 19 ad credits), but due to the terrible results, I had to pause it.

Is anything wrong with my sponsor ad?

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When are we getting the ability to advertise to specific age ranges? I want to advertise to older audiences as they tend to spend more, and my audience is already 90% young folk.

This system still lacks features the old ad manager had, and while I appreciate the reduction in “Traffic Spikes”, since those really destroy a game when huge spikes happen then fall off, I can’t help but think with all the poor reviews this “AI driven” ad manager has gotten, that unless my next test of this ad system pays off, I will go back to using the classic ad manager.