Mysterious random spike in players.. why?

I haven’t touched the game in like 3 days and the game went from 0 players to around 20 concurrent players

Nobody in our group did ads, made any popular videos on our socials, or seen any creator make a video on our game (that we know of)

What caused this spike?

Additional Info
  • Did advertising for 3 days (5 days before the spike happened.)

  • Had one or two different players join nearly every day due to our socials, and usually stay ~5 mins or less in game.

  • The game is almost always empty

  • My guess is that Roblox recommended it, but im not entirely sure

  • Our analytics

  • Could the day 7 retention be the reason for it?

  • The game’s link

also sorry if this is in the wrong category, idk where to put this

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I’ve found recently that changes to the Roblox ‘recommended’ games for the ones you see under the home screen of the game you are playing (or going to play) are on.

My old game had dwindled down to 1 or 2 players concurrent. It jumped up about a month ago to 50-100. Another game that occasionally had 1 or 2 players now has 1-10 at all times.

My Game is starting to get home recommendations

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