Hi everybody,
My parkour/tower of hell inspired game titled Hill of Heck has had zero players for the past couple months until last week when I made a couple monetization changes and the algorithm picked up and started recommending it heavily. It has been performing surprisingly well in every category except engagement (average play time is around 4 minutes it should be around 10). I need help figuring out how to improve it.
I have reduced respawn time, added a currency bonus that increases exponentially the longer you play, made players spawn at the beginning of the course facing where they have to go instead of the lobby, and made an algorithm that changes the difficulty of levels selected based on the average skill of the people playing. None of these have had any drastic effect on the play time. It seems as if most players upon joining for the first time play a couple times and then leave. However they all complete the tutorial successfully and seem to understand the concept so I don’t believe its a problem with misunderstanding.
Another statistic thats interesting is the retention, the game has very decent retention (day 1 has been as high as 30% before) so most of these players will come back, they just dont play long.
I truthfully have tried everything I can think of to improve play time so if any of you have any recommendations it would mean a lot. I feel like there’s something obvious that I am missing. I just want to avoid any scammy/unethical practices like adding loot boxes and what not.
Here is the games link: here