[NEED HELP] My game averages 105,000 visits a week but brings in little revenue

Hello, I’m the developer of Horror Elevator and I don’t quite understand why my game is so poorly monetized. I’ve been doing some research on the web and found out that games should be averaging anywhere from 0.5 R$ - 2 R$ per visit. However, I’m averaging somewhere around 1/10th of a R$ per visit, which is not good at all. This means the game averages 105,000 visits weekly, while only making around 50,000 R$ a month.

Here is the link to my game: https://www.roblox.com/games/3355885373/Horror-Elevator-NEW

I have thought of solutions such as lowering the prices of gamepasses, creating an incentive to buy better gamepasses, but none of them seem to work. In comparison, I looked at an old game:
https://www.roblox.com/games/324867017/UPDATES-Horror-Elevator

My game made less than that game in robux per visit, although mine even included dev products.

I would like some feedback and advice. It seems like I’ve searched through every possibility of increasing revenue, yet I can’t seem to find a solution.

7 Likes

Here are some possibilities:

  • You don’t have interesting things. People want not only powerups, but cosmetics.
  • You don’t push it enough, so people may not even know about it.
  • People don’t play long enough or don’t like the game, so they don’t feel like investing.

What are your avg play times like, and what devices earn more?

2 Likes

I have cosmetics included in my game such as being able to dress up as different FNAF characters. I also sell chests, which people usually buy dev products to purchase.

My average play time is 11-15 minutes for computer and 7-8 minutes for mobile devices. About 80% of the revenue comes from computer users. At most times, about 35-40% of the players are on computer.

Maybe your mobile and console users need more support. If that’s fixed, then boom. Instant cash.

1 Like

Thanks for your input. I’ll keep this in mind when making my new update.