So, recently I ran a sponsored ad for my game and when I was setting up the sponsors I saw a lot of configuration options and I really don’t know which one is the best for your sponsor to maximize player visits and get a high number of concurrent players.
When I finished running the ad I also saw a lot of detailed analysis on my ad and I only have little understanding of what they mean and how they are calculated like CPC and CPP.
I understand everything else though
Configure the sponsor to be shown to people you know will play your game. If you want a younger audience, go for under 13 and on mobile. If you want an older audience, go for 13+ and Computer. Also, I believe Roblox has an article on what things like CPC and CPP mean.
Edit: CPC means cost per click (how much robux did you spend to get 1 person to click on the ad)
CPP means cost per play (how much did you pay for 1 person to play your game)
i would actually suggest including all mobile, tablet, and computer for both, because kids do use computer and tablet too, so do 13+ sometimes
I know @Pokemoncraft5290 already gave a great answer, but here’s what I would do:
Set the settings accordingly to your game. You don’t have to follow these settings, but these are just my recommendations.
If you are aiming for an older audience (13+), then select computer
If you are aiming for a younger audience (<13), then select phone, and tablet to attract even younger children.
Speaking of statistics for your ads, there is a great article on the DevHub that will clear any confusion you may have on analysis.