Need some advice converting impressions into clicks / plays

I have just released a game I’ve been working on for the past 5 months, fixed most of the bugs (currently fixing more!) and it has been public for at least 2 weeks now.

I am not in a rush to release it fully and work full time on it but I am just curious of how I am going to convert all the
organic impressions - found in the analytics of the game - into clicks / plays. Let me know if you can help me!

I also would like it if I could get some advice in increasing the session time and the Day 1 Retention (maybe Revenue too)

The analytics are from the Last 7 Days

The game is here, some feedback and bug finds would be helpful: Wilderness Warfare BETA - Roblox

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