Hey, I know ads can be really tricky sometimes. However if you understand how the algorithm and analytics work it’ll become so much easier to get your game growing in just a week or two.
Algorithm:
The algorithm is based on analytics, if your games stats are great the algorithm will pick you up and show your game to others, the algorithm isnt just a cheat code though. Your game would still have to continue performing well off the algorithm.
When the algorithm picks your game up, you will be put on Home Recommendation. Think about what games show up for you, and the games you would play. Look at how they represent themselves, the game name, description, thumbnails and icon.
These are all super important when it comes to Ads and Home Recommendation as the represent your game, im the first 10 seconds of seeing it the player would have already decided if they want to play or not.
Analytics:
Analytics show alot of things about your game and can be confusing to look at a first glance, i’ll do my best to break it down for you so its more understandable.
Session Time:
This is how long on average a session is running for before it ends, the analytics will provide targets for you to reach. Yellow will be around 6.5 and above minutes and green will be around 12.5 minutes and above. Your goal is to have the Session Time in the orange or green. You can make playtime better by changing how your game works, you can take inspiration from current games where they use playtime rewards or find your own new way to keep players interested and playing.
Retention:
Retention is how many days players return to your experience after their first visit. You will see 2 boxes, day 1, and day 7 retention. Day 1 displays how many players on average return after day one, day 7 displays how many people are still returning after 7 days. This is really important for your game to hold an active playerbase. Again just like the Session Time you have to find ways to boost this, other games have used Daily Rewards to boost this or chests you claim each day. You can try new ways that work for you.
Monetization:
While this isnt as important for algorithm to pick you up, its important to ensure your experience is earning robux back from what you have spent. You can earn more robux by adding more passes/products and ensuring you are advertising them properly ingame.
Conclusion:
If you nail all of these, and of course have a game in which players enjoy, the community playerbase should start to grow with it. I know Ads can be tricky but with the simple steps I explained above you should start to notice a huge difference. Also you don’t need to make these changes just for Ads, they will boost your analytics either way.