New Lionsgate IPs Arrive in the Licenses catalog – Plus, the new Pitch Feature!

Updates Announcements
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New Lionsgate IP is available for licensing and we’ve improved our Pitch Feature.

Hey Creators, Today we’re announcing two important updates for the IP Platform; new Lionsgate’s IP are now available for licensing and we’re improved our Pitch Feature to help streamline the approval process. Need a refresher on licensing IP’s, check out our last post to learn how our IP Partnerships work. Now, let’s dive in!

Lionsgate’s Latest IPs Now Available in the Licenses Catalog

Lionsgate has expanded its offerings with three newly licensable properties as previously announced at RDC this year: The Strangers: Chapters 1 & 2, The Blair Witch franchise, and Fall (2022). This gives you the chance to build immersive, genre-defining experiences around fresh horror and suspense properties – just in time to unleash your creative “spirits” on Roblox. :ghost:

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Lionsgate IP Spotlight

Here’s a quick overview of each new IP and some experience types that best align with them:

Summary Genre Inspiration
The Strangers: Chapters 1 & 2 A chilling thriller that has become a modern classic in tension and suspense. Expect masked antagonists, isolated settings, and relentless cat-and-mouse horror. Survival horror, PvE escape games, social deduction/horror party games
The Blair Witch Franchise The genre-defining found-footage horror set in haunting woods, where players confront psychological and supernatural terror. Known for its eerie atmosphere and slow-building dread. Exploration horror, cooperative survival, mystery/puzzle solving, atmospheric “walking simulator” storytelling
Fall A survival thriller where two friends are stranded atop a remote tower. The experience focuses on height-induced danger, isolation, and overcoming physical/psychological challenges. High-stakes obbys, survival challenges, social adventure, suspenseful puzzle/escape experiences

The Pitch Feature Is Now Live

Alongside the new IPs, we’ve launched an improved Pitch Feature. IP Holders are more likely to approve licenses if they understand your vision and intent. So, when applying for a license, you can now include a write-up to help IP holders understand your creative vision and approach. Not sure what to write? Here are some tips.

What IP Holders Look For in Pitches:

  • Creative overview: Describe both the gameplay mechanics and the artistic style of your experience.

  • IP usage plan: Explain how you’ll use the licensed property in your experience. Be specific about creative elements, gameplay, and overall vision.

  • Implementation timeline (if applicable): If your proposed experience does not yet include the IP, outline your timeline for integrating it.

  • Developer track record: Share examples of previous games you’ve developed, along with any prior work involving IP.

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Your submission should convey a compelling idea and confidence in your ability to deliver a top-tier experience.

How to Get Started

Visit the Licenses catalog to explore these new Lionsgate IPs and use the enhanced pitch tool to make your submission stand out. Whether you’re drawn to survival horror, atmospheric exploration, or adrenaline-fueled escape, there’s never been a better opportunity to build with iconic IPs on Roblox. If horror isn’t your thing, don’t worry! There are many other IPs available to suit any style of experience you’re creating. We’re regularly adding new options, so check back often!

We can’t wait to see what new experiences are brought to life with our continued partnership with Lionsgate and we’re looking forward to hearing your feedback!

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This topic was automatically opened after 10 minutes.

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Nobodys commented yet?

Anyways I’m looking forward for The Blair Witch Project games :eyes:

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tbf never thought I would ever read “The Blair Witch Project” and “Roblox” in the same sentence

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I’d love to see IP licenses for real-life vehicle brands. That would be huge for many games, allowing us to feature unmodified Porsches, Fords, Chevys, and many more without infringing on copyright

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Ok I was a bit confused when reading this at first but I think I understand now.

Basically Roblox got the IPs to 3 new properties from a company named Lionsgate and now you can more easily get your game to have that content from those IPs. However, in order to use the IP, you need to put in a request of a cool game idea.

Pretty nice :+1:

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This is great to see but I’m only seeing revenue sharing models here - it seems like a lot of work to build an experience for free then to give out a % of revenue for it. Pitching, development, brand approvals, so much goes into this.

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I’d love to see brand marketing instead of licensing on Roblox’s official IP catalog!

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i think most people would rather commit blatant copyright infringement than type something honest

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People would much rather do that than fork over 20% of profits so true :sob:

You need to be a big studio to be able to pull in enough players to pay your employees.

Imagine being a small developer and you don’t get much players and on top of that a big company takes the only Robux you made for the month :pensive_face:

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Hey, I love this. Keep it coming Roblox. My team and I have been occupied with licensing from the SAW franchise for 2 months now and the progress is going great. However, having contact with representatives of these IP’s could be a nice addition, so we can hit the right marks when doing these type of things, as it can feel very one sided from time to time.

A little thumbnail sneak peek:

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Looks very good :+1:
I like the thumbnail

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I don’t understand why we need to pitch our ideas to the IP holders. Fortnite/UEFN does not require this and just lets people create whatever they want with the IP as long as they follow guidelines.

I hope this program is adjusted in the future so that we can just grab the licenses to IPs without having to write any messages or wait for approval.

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What you’re referring to with Fortnite is a fan policy, while IP rights gives you an upgraded access to legally monetize copyrighted works that would be otherwise denied for 99% of developers on this platform.

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Currently, all of the licences on the licences page are full experience licences only, meaning the IP has to be present throughout the whole of an experience. Is there any plans for partial licences to be rolled out anytime soon (so that only one part of an experience is dedicated to that IP, not the whole experience for example) and if such licences existed, would it also be possible to potentially have 2 or more licences within the same experience? (Assuming the rights holders were okay with this, of course)

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please please can they add hunger games next :innocent:

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1000 characters seems like a extraordinarily low limit to explain explain an entire game, its mood, mechanics, setting, etc., exactly how an IP is going to be integrated, a timeline for when things are going to be implemented, and showcasing your previous track record of games and IPs. I understand wanting to keep things brief, especially in an initial pitch, but 1000 characters is really brief, is there any particular reason why this was chosen as a limit?

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cough cough

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cough cough

man i sure hope we get some more lionsgate IPs

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Glad to hear you’re having a good experience. Good feedback.!

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We discussed this approach with participating IP holders. We think it strikes a balance between being descriptive while remaining concise. We will monitor and evaluate if we need to adjust!

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We definitely want to support more license types. We’re focused on making the tools for IP holders and creators more seamless with this license type, and will expand from there. We’ve heard this feedback (partial or even temporary licenses), and there’s a lot of requests to support licenses for Avatar items. More to share on that when we can update the Creator Roadmap next!

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