Planning to do low budget ad's for a middle tier game, what to do, and not to do?

a little note since this post’s meaning will like expire in 3/6

i have found out a little on what to do: if i really need a consistant playerbase for the ad’s start, i need to really keep players hooked. i will try to add a better calender system for logins and stuff, but still, any tips are appreciated

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