Hello creators,
Last month, we announced that 16:9 experience tiles are coming to Home in April. As part of this change, we’ve also been testing how to improve the metadata available on tiles.
Starting on April 8, in conjunction with the move to larger tiles, Player Count (Concurrent Users) will no longer be displayed on the larger 16:9 tiles. However, users can continue to access Player Count on the experience details page and alongside smaller 1:1 tiles in Continue and Favorites.
We’re committed to providing a platform where creators with great experiences can thrive. We’ve found that displaying player counts on experience tiles discourages users from trying new or less-popular experiences, favoring only the popular ones. To address this bias, we’re reducing the emphasis on player counts on tiles while still providing the information in experience details. We think this balances how users make decisions to play an experience without being solely influenced by player counts.
Our recent experiments show that users enjoy Roblox more with this change. We saw that removing player count contributed to a 6.79% increase in users discovering unique experiences and a significant increase in engagement for new and emerging experiences. Additionally, overall engagement from recommendations also increased by 8.24% (on desktop & web), indicating that users are enjoying these experiences. We think this benefits all types of creators and makes Roblox a more vibrant ecosystem long term.
In addition, both Friend Presence and Experience Rating will continue to be available on experience tiles. This metadata along with the larger 16:9 thumbnail will remain as useful indicators to help people make decisions about what experience to join.
Friend Activity and Experience rating metadata is shown.
CCU will still be available on experience details.
What’s next
We’re working on more ways to help you optimize your experience tiles on Home.
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Moving forward, we will continue to test various insights and metadata, such as Genre/Themes of the experience, updates from creators, improved Friend Activity, and more to make your experiences more compelling to our users on Home.
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Thumbnail Personalization: We are actively exploring a feature that will let you show different thumbnails for different Roblox user groups, which could provide additional ways to boost your conversion rate and engagement. We will share more updates on thumbnail personalization in the coming months.
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Our recommendation system is continuously evolving to recommend relevant and enjoyable experiences for our users in order to have your creations reach the right audience.
Please let us know if you have any questions.
Thank you.