I’ve heard quite a lot that starter packs are a great way to boost paying player percentages, as the first purchase is usually the hardest one for people to make.
But I haven’t really seen anyone say how much a starter pack should ideally be?
do you want to kinda low ball them in like “Hey, get a head start! only 50 R$”, or do you want it to be more in the middle of what most the products for your game cost, to get them used to spending a lot of robux?
then again, it might make sense to go kinda high on the cost, as it would in theory a: make the other purchases look cheaper, b: get people used to spending lots on your game, and c: would make sense, as a starter pack would likely be a bundle deal.
Low ball, 25-100 R$
Average cost 100-300 R$
High cost 300+ R$
0voters
or alternative, post what your starter packs are priced at, and why you came to that price.
From experience I recommend Low ball, This is a quick way of converting someone into a first purchase user, just make sure the effects of it become negligible within the next 15-30mins so they then feel the need to continue stealing their mum’s credit card
Personally would price at 68 robux, for two reasons:
A. its smaller then 75 so feels cheap
B. You can buy it for less then a dollar
C. ‘0.99$’ is kinda iconic so doing ‘0.98$’ I believe is more effective
You may do better with 69 robux since thats just a meme and people may buy it as a quick joke
In my eyes, When wanting to buy a starter pack, I want it to be cheap. I don’t want to have to think about it… I just want to buy it. The problem is getting the price to look cheap. Players are normally spending around 100-500 Robux on a game pass. And cheep is under 200. So I’d say a good starter pack would be around 198 Robux. We all see 0.99 as 1, so doing 98 is much better. (Also agreeing with @Tyfor_Dev)
My familiarity with starter packs is that there isn’t any anchored price, meaning that in my opinion such a poll is rendered useless. The value of a starter pack, I’ve seen, is usually determined by its overall worth with an applied discount.
The worth of all items included in a starter pack are added up and then a percentage of that overall value is taken off, typically <30%. If the starter pack includes individually resold items, it makes it easier to determine how much you can save off from buying the pack instead of each item individually.
Starter packs, in my view, should be a cheap way to headstart the player into the game. That means that they’re shelling out money to save themselves a few days worth of dedicated playing to achieve said items. It all depends on what you include in there, what their worth is and how useful the items are.
So if i’m understanding you right, I’m thinking the wrong way around.
I’m better off to pick a few items i’d be OK with new players having, and offering them as a bundle discount?
There is no wrong way to think about this because every game is going to want to handle starter packs differently. I’m only going from my observation which is that rather than anchored prices for starter packs, they’re essentially a discount of the total worth of all included items.
Generally though, what shouldn’t be doubted in regards to a Starter Pack is that the items should be obtainable through playing the game for long enough, hhence Starter Pack. The purpose of a Starter Pack is to kickstart players into the game rather than serve as a unique bundle of items. Remember that the usefulness of Starter Packs should usually only be for early game, not for mid or late game.
So… yeah, you’d be much better off picking off a few starter items that new players can have to be somewhat more powerful at the beginning but less-so later on.
If you are confident in the game, and it’s other monetization systems, then I’d definitely go for a low price for the first time purchase offer.
The goal of the feature is to get the user familiar with purchasing in your game and to build some credit with them. It’s not really getting a foot in the door if the first purchase isn’t easy to make.
I would say low-ball, but relative to your other purchases, so if your cheapest gamepass was 300, a 198 price would seem like a greater deal.
Prices are always subjective and they are going to compare prices if they are interested in making a purchase.
I would recommend setting a limit to when the pack is no longer available and not hitting them with it until a milestone 10-20 minutes into your game, depending on overall game length.
