Populating a game

Recently I’ve been working on one of my games that has been up for a fair amount of time now. Yes, people play it but I feel like there is a way to expand my player base more than it actually is, and I need advice as I am not a good advertiser.

Here’s my game if anyone is curious:

Earlier in October, a youtuber made a video on my game causing the amount of players active to spike from 0 to 200. Even though I kept updating my game the player base kept on diminishing slowly over time. Today, it only has around 10 people playing at once.

Here are the things that I’ve already tried:

ADVERTISING ON ROBLOX:

Advertising on Roblox has not worked for me at all. I’ve already blown way too much money on advertisements and no one has been clicking on them. Here are some of them:

The CTR was always under 0.6 and it wasn’t really worth my money. Yes, I have a lot of Robux to spend on the ads but they aren’t paying me back at all.

ADVERTISING ON TIKTOK:

This one was a bit more successful but the ads that I created were way too hard to make and weren’t worth it. I was averaging around 1000 views per tiktok but the tiktoks were very hard to make, so that wasn’t much of a success either.

If anyone has any pro tips on how to better populate my game, I would really appreciate it. Thanks!

2 Likes

I recommend you to sponsor your game instead of advertising it in the roblox website because players under 13 can’t see ads and some people over 13 have ad blockers. You should also make the game icon and thumbnails more attractive.

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The ads look great so that’s obviously not the problem. Try sponsoring instead.