Pre-Launch Growth: How to Attract Players, YouTubers & Investors?

Continuing the discussion from What are you working on currently?:

I’m developing Squid Runners (competitive runner which will receive LiveOps support), and I want to build the right partnerships early. Would love your insights on the following questions and content:


1. Attracting Content Creators (YouTubers/TikTokers)

  • What works to get noticed?
    • Should I reach out pre-launch with exclusive footage?
    • Are “creator codes” or rev-share worth offering early?
  • How to find micro-influencers who align with runner games?

(I’ve heard gameplay clips help—but how polished do they need to be?)


2. Investor Outreach Without Being Pushy

  • What metrics matter most to investors at this stage? (E.g., Discord growth, prototype engagement?)
  • How to structure pitches for small-scale collaborators? (E.g., “Join as an advisor for early equity?”)
  • DevForum success stories? Has anyone landed investors through threads like this?

3. Organic Community Growth

  • Discord perks that actually convert: Beta access? Exclusive roles?
  • DevLog frequency: Is bi-weekly too sparse for keeping hype?
  • Cross-promo wins: Any success with Roblox groups or Twitter communities?

What’s your #1 tip for early-stage partnerships?