Dear DevForum members,
I am writing to introduce myself and share my experience in game development and marketing. My name is @Megalodox_Official, and for the past two years, I have been creating small games and attempting to market them.
Throughout my journey, I have gained some valuable experiences in advertising. However, I have always relied on basic comparisons, and my conclusions were often limited to a hopeful expectation for good performance.
Recently, I have been focusing on systematic economics and fundamental mathematics, which has enabled me to create a graphically representable formula for Roblox marketing and gameplay statistics. This formula can help you calculate the exact day on which your marketing campaign will no longer be in immediate deficit and the precise day on which your campaign will be fully beneficial.
It is essential to understand that advertising a game is unlikely to recoup the budget spent on the same day for several reasons. Firstly, the game may not have enough concurrent players, which would limit its reach. Secondly, players may not have developed a strong enough dependency on the game. Thirdly, the algorithm may not yet recognise it.
However, after a week of advertising, you will undoubtedly see better numbers. By utilising two formulas, you can accurately determine the point at which your game will become fully beneficial. With data gathered in less than two weeks, you can accurately estimate the game’s performance in months.
The calculation of the daily/semi-weekly income and the total income “Sn” is represented graphically with an example:
As you can see, before day 48, the daily income was negative since the campaign budget was above the revenue; thus, the total income was also very negative. However, starting from day 48, the daily income became positive, and eventually, the total income also.
So, I know what you may be asking. “Nice maths man, but how can this help me?”
Well, it very much can help you! If you are planning to publish a game soon and market it but are not so sure if your total budget is enough to sustain it until it becomes autonomously beneficial, I can help you draw a graph that can give you a very close estimation of the day that your game makes an actual income! All I would need is the sponsorship/advertisement and dashboard statistics for one to two weeks of consecutive marketing, and you’ll have the results.
I’m doing this for two reasons: to polish my practical mathematical skills and gain experience with marketing. I plan on publishing a few games myself by the summer. So I believe that this can be helpful for both me and you.
Please drop a comment on this topic or send a private message if you would like a free consultation. Obviously, I could also give you some advice on the artistic aspects of your images and the monetisation of the game itself.
Thanks for reading! (If you read all of that, you’re very smart 
)
