Qualified Play Through Rate represents the number/% of players who, when shown your games icon/thumbnail on the Roblox site or app, actually press the Play button and join your game.
I think the biggest influence is how appealing your icon and thumbnail are to your target audience. We’ve got one game with a really good rate ~13% which we have never achieved with any other game. It does however have our best looking icon and thumbnail.
Bungee Mania - Bungee Mania - Roblox
What I consider a reasonable icon for us. We’ve got no real skills in this area
Contract that with Monkey Poop - Monkey Poop - Roblox
It looks amateurish and could really do with more effort. I did try to sub it out on Talent Hub, but wanted the subby to have control over design, but they wanted a narrow brief. Probably after getting burned by other peeps saying their output didn’t match the expectation. One day it will get improved