Qualified Playthrough Rate gradually decreasing

Hello, thank you for reading:

Over the past four weeks, I have launched a game and it has done moderately well. However, in the past week specifically, I have noticed that the game’s Qualified Playthrough Rate has been gradually decreasing, eventually falling below the 90% percentile marker.

While the issue isn’t particularly detrimental, I am confused and curious. Does anyone know why this is occuring?

NOTE: I have been using the same thumbnail throughout the entire launch of the game. We have only received a few hundred thousand home recommendations, so I don’t think its been exhausted yet. Perhaps this is something to consider.

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